Civilizations Aren’t Built on Hashtags.
They’re built by the ones willing
to sweat, sacrifice, and leave
something that lasts.
GSD Built isn’t just a brand, it’s a battle cry. A wake-up call. A line in the concrete for the ones who still carry the weight when the rest of the world forgets what real strength looks like.
It’s for the tradespeople, blue-collar pros, ranchers, farmers, and first responders who keep America standing while everything else shakes.
Still wondering what GSD means? Just watch how they live.
They are the ones who...
...Get. Sh*t. Done.
Are you?
The Cold Hard Facts
GSD Built is not just a brand, it’s a rescue mission. This country is running out of the very people who keep it alive. We cannot afford to stand by while the trades vanish. The day the skilled workforce disappears is the day society stops working, literally.
85% of contractors report having trouble finding enough skilled tradespeople.
Source: Associated General Contractors of America
40% of America’s skilled trade workforce will retire by 2035.
Source: Construction Industry Institute
Over 1 million skilled trade jobs will go unfilled in the next 5 years.
Source: U.S. Bureau of Labor Statistics
Median pay in trades like welding, electrical, plumbing, and HVAC can top $80,000 with no college debt.
Source: U.S. Bureau of Labor Statistics
The average age of a skilled trades worker is 55, and they’re retiring fast, with few replacements.
Source: National Association of Home Builders
Meanwhile, student debt is over $1.7 trillion, with millions of grads underemployed.
Source: Federal Reserve 2024
Why it matters
America has shoved trades to the back of the class while elevating meaningless degrees that leave kids buried in debt and empty on purpose. That’s insanity. The plumber saves your home, the lineman saves your lights, the rancher saves your dinner table. We cannot afford to lose the people who actually do things. GSD Built is here to snap people awake before it’s too late, to protect the legacy of real work, and to build a new generation of GSD Built heroes.
Who is
GSD Built for?
GSD Built is a cultural reset, a punch in the gut to a world that forgot who built it. It’s a movement to honor the welders, sparkies, concrete finishers, farmers, mechanics, paramedics, ranchers, linemen, and every backbone worker whose hands keep this country from falling apart. We’re throwing a spotlight on the trades, where skill, sweat, and pride still mean something.
But GSD Built isn’t just a banner. It’s a direction. A path forward for anyone wired with grit in their veins:
The Place For GSD Built People
GSD Built isn’t just a brand, it’s a movement with a map. Whether you’re figuring out where your grit fits, leveling up from worker to owner, or leading a company that’s shaping the future of trades, this is your toolbox.
Inside you’ll find pathways, resources, and stories for every stage of the journey, from boots-on-the-ground to running the whole crew. Because whether you’re just starting, building the next great trade business, or leading a team already making an impact, there’s always a next level.
GSD Built
Next Generation
Find the career that fuels your GSD Built attitude.
For the GSD Built individual ready to find their fit. This is where your grit meets its match. Explore the trades that actually run the world, from welders to wildland firefighters, electricians to excavators.
We’ll help you line up your work ethic and drive with the trade where you belong. No fluff, no “backup plan” stigma, just real careers with grit, purpose, and impact.
GSD Built
Builder of Builders
Take your craft to the next level by starting your own company.
For the doers who know they want something bigger. You’ve put in the hours, earned your stripes, and now you’re ready to take it further.
This is where you learn how to turn your skill into a business, your trade into a company, and your grit into legacy. We’ll help you make the leap from jobsite grinder to industry leader.
GSD Built
Spearhead Companies
Leading the movement to bring the trades back.
For the builders making a difference and ready to do more. You’re employing trades, fueling families, and shaping communities, but you know there’s more to be done.
This is your hub for leveling up, recruiting, training, and inspiring the next wave of GSD Built people. Because the stronger your company, the stronger
the entire industry.
“If the trades stop, the country stops. Period.”
GSD Built